By combining the promotional tools of PR - news releases, media contacts, dedicated PR campaigns and more - and using them with the numerous benefits that social media has to offer, your brand will be strengthened and enhanced. Add marketing to the mix, and you have a serious combination. Some of the most beneficial aspects of social media PR and marketing include: * Search engine optimized and social media news releases * RSS reporting through Technorati, Feedburner, Google Blog Search and more * Web analytics * Enhanced brand recognition & loyalty * Community building * Targeted audience through market research * Specific strategies and campaigns relevant to you and your audience * Engaging bloggers as an important media source * Company blog * Social media profiling As the Internet matures into the standard communications tool today, social media continues to evolve and find its place. By using social media, PR and marketing together, you can find your place as well.